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	<title>Cambridge BioMarketing Group &#124; Biorhythms Blog</title>
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	<link>http://www.cambridgebmg.com/biorhythms</link>
	<description>Insights and trends in healthcare marketing and communications.</description>
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		<title>Cambridge BioMarketing Adds Inspiration Biopharmaceuticals As Agency of Record</title>
		<link>http://www.cambridgebmg.com/biorhythms/2012/04/18/cambridge-biomarketing-adds-inspiration-biopharmaceuticals-as-agency-of-record/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2012/04/18/cambridge-biomarketing-adds-inspiration-biopharmaceuticals-as-agency-of-record/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 13:42:31 +0000</pubDate>
		<dc:creator>lsafford</dc:creator>
				<category><![CDATA[News & Press]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=631</guid>
		<description><![CDATA[CAMBRIDGE, Mass. – Inspiration Biopharmaceuticals, Inc., who moved to Cambridge late last year, has chosen Cambridge BioMarketing (CB) as its marketing agency, according to Maureen Franco, Chief Strategy Officer of the full-service healthcare marketing communications agency. The account, previously handled by Abelson Taylor, did not disclose billings. Inspiration Biopharmaceuticals is dedicated exclusively to developing treatments [...]]]></description>
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		<title>Caffeination for Cause</title>
		<link>http://www.cambridgebmg.com/biorhythms/2012/02/22/local-kendall-square-companies-create-the-first-annual-coffee-fix-a-benefit-for-rare-disease-day/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2012/02/22/local-kendall-square-companies-create-the-first-annual-coffee-fix-a-benefit-for-rare-disease-day/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 18:31:01 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[orphan diseases]]></category>
		<category><![CDATA[rare disease day]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=615</guid>
		<description><![CDATA[It&#8217;s caffeination for a cause. Local companies Cambridge BioMarketing and BeanTowne Coffee House &#38; Cafe have joined together to create a unique way to observe Rare Disease Day on February 29. With The First Annual Coffee Fix: A Benefit for Rare Disease Day, BeanTowne will donate 5% of its profits to the National Organization for [...]]]></description>
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		<title>Maureen Franco Joins CB as Chief Strategy Officer</title>
		<link>http://www.cambridgebmg.com/biorhythms/2012/01/13/maureen-franco-joins-cb-as-chief-strategy-officer/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2012/01/13/maureen-franco-joins-cb-as-chief-strategy-officer/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 15:15:25 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Life Cycle Management]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=603</guid>
		<description><![CDATA[CAMBRIDGE, Mass. &#8212; Cambridge BioMarketing (CB), a full-service healthcare marketing communications agency focused on orphan and specialty pharmaceuticals, names industry veteran Maureen Franco as Partner, Chief Strategy Officer. In this new position, Ms Franco will “unify our Account Management, Clinical Sciences, and Digital Services departments into a best-in-class strategic group focused in orphan and specialty [...]]]></description>
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		<title>Holidayitis Awareness Week</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/12/20/holidayitis-awareness-week/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/12/20/holidayitis-awareness-week/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 16:52:57 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[biotech]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=594</guid>
		<description><![CDATA[Do you or a loved one suffer from Holidayitis? At the agency, a big part of what we do is framing disease states for orphan and specialty spaces. For the 2011 holiday season, we invented our own disease and got the entire agency involved. We knew we could strategize, project manage, write, and do some [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Computer Will See You Now</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/09/19/the-computer-will-see-you-now/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/09/19/the-computer-will-see-you-now/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 17:34:15 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=564</guid>
		<description><![CDATA[Diagnosis is one of the most challenging aspects of working in the rare disease space.  A recent partnership between IBM and Wellpoint, a health benefits company, might signal a dramatic shift in how patient diagnoses are made. &#160; Watson, IBM’s supercomputer, has taken on chess champions and Jeopardy! contestants. It is about to get its [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Faces at the Agency</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/08/18/senior-leadership-added-across-departments/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/08/18/senior-leadership-added-across-departments/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 12:47:03 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=469</guid>
		<description><![CDATA[We&#8217;re please to welcome three new members to the Cambridge Biomarketing family. The agency continues to add new talent and specialties to meet growing client demand. Our three latest hires all come from diverse backgrounds and will certainly bring some innovative thinking to our clients. &#160; Guido Baratta Creative Director, Interaction As Creative Director, Interaction, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Using New Media to Predict Health Trends</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/06/13/using-new-media-to-predict-health-trends/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/06/13/using-new-media-to-predict-health-trends/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 20:06:54 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Global]]></category>
		<category><![CDATA[Capability: Life Cycle Management]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=453</guid>
		<description><![CDATA[The use of mobile and social network technology for tracking health data seems to be big news this week. Here are some recent nonprofit efforts on a global scale, and a locally focused social health effort worth noting. The Clinton Health Access Initiative, Hewlett Packard, and African mobile network provider Mascom Wireless are collaborating on [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2011/06/13/using-new-media-to-predict-health-trends/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Meet Sam Falsetti, Our New Clinical Science Director</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/04/20/meet-sam-falsetti-our-new-clinical-science-director/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/04/20/meet-sam-falsetti-our-new-clinical-science-director/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 13:53:55 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[biotech]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[journals]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=423</guid>
		<description><![CDATA[CAMBRIDGE, Mass. &#8212; Cambridge BioMarketing (CB), a full-service healthcare marketing communications agency, names Dr. Samuel Falsetti to a new position as Clinical Science Director. Dr. Falsetti brings with him a decade of drug development and commercialization experience in the pharmaceutical, academic, and biotech worlds to Cambridge BioMarketing. At CB, Dr. Falsetti will lead the integration [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2011/04/20/meet-sam-falsetti-our-new-clinical-science-director/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Digital Services for Healthcare</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/02/09/digital-services-at-cambridge-biomarketing/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/02/09/digital-services-at-cambridge-biomarketing/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 15:17:29 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=415</guid>
		<description><![CDATA[Cambridge Biomarketing offers comprehensive digital services designed specifically for the biotech, pharmaceutical, and life sciences industries. ]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2011/02/09/digital-services-at-cambridge-biomarketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy Holidays from CB &#8211; Check out Project Wish Fulfillment</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/12/22/happy-holidays-from-cb-check-out-project-wish-fulfillment/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/12/22/happy-holidays-from-cb-check-out-project-wish-fulfillment/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 16:09:38 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=405</guid>
		<description><![CDATA[Instead of sending out a typical holiday card this year, we created something truly interactive and social. Project Wish Fulfillment allows our clients to make a holiday wish, which we then try to fulfill in creative ways. Everyone can see everyone else&#8217;s wishes—and even comment on them. We think it&#8217;s a great way to show [...]]]></description>
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